Dawn Of Man was approached by the London-based production company Unit9, to be featured in a
mini-doc style ad campaign for El Jimador Tequila. The concept was to gather 3 artists from across
North America, and throw them into a situation where they were allowed to experiment and collaborate with one another to create a large-scale, living, and multi-dimensional work of art.
We first gave the team a small tour of what an average day is like at our studio in Brooklyn, then headed off to Motor City where the culmination of the project and final collaboration took place.